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| May 3, 2008 |
Customer Strategy 101
First came the marketing of features and benefits, then brand marketing took over, and now customer-centric marketing has become best practice. Having a no-assumptions based customer strategy should be at the center of every customer-centric marketing plan. In this enhanced podcast, Mark Binns, Partner at Torque, highlights successes, failures and the importance of developing a customer strategy for today's marketing managers. Click Here to launch the broadcast in iTunes (requires iTunes to be installed).
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| February 22, 2008 |
Social Media
Social media represents an area of great opportunity, and even greater confusion for many marketing executives. Many executives feel like they should already be doing it - but they're not quite sure what it is, or why they should be doing it in the first place. Torque's social media study provides marketing executives with a clear understanding of this emerging space and examines how approaches and technologies can create value for many businesses. |
| February 17, 2008 |
Green Marketing - A Primer
It seems like every day another familiar brand claims to have gone green - the ranks of self-proclaimed green champions even include an oil company and a giant retailer. Just what is green marketing, and to what extent are companies integrating its principles into their communications, and green thinking into their operations? Torque's green marketing primer provides high level clarity, examples and considerations for executives seeking to better understand this space. |