Torque Study - Innovation Through Customer Experience

Innovation seems to be the hot topic these days and viewed as the Holy Grail if you want to make your leadership mark. Torque wanted to hear what the marketing leaders in Canada's technology sector had to say about innovation. We were pleasantly surprised to hear that it wasn't only about R&D or feature enhancements. Your peers actually told us it was more about being customer-centric and finding ways to enhance the customer experience.

Thanks to the folks at the following organizations for sharing their thoughts: Apple Canada, Bell Canada, Canoe.ca, CanWest, Cisco Systems, Dell Canada, HP Canada, Intel Canada, Kijiji Canada, Microsoft, MySpace Canada, Philips Electronics, RIM, Rogers Media, Rogers Wireless, Samsung Electronics Canada, Telus, and Yahoo! Canada, among others.

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