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October 21, 2008

Customer Experience in Canadian Financial Institutions

Torque Customer Strategy has just completed a qualitative and quantitative study to better understand the customer experience created by Canadian financial institutions.

Questions that will be answered:

What types of pre-purchase perceptions do customers hold?
How do customers ultimately select their service providers?
Which components of the customer experience are most important, and where are the best opportunities for positive impacts?
How does customer experience affect likelihood to return or recommend products and services?

Download study findings

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