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| July 29, 2008 |
Intelligence Vault - Market Research Tools
You can't get a good understanding of your market by just sitting behind your computer. A vital part of any market research exercise involves in-field research, including mystery shopping. (Download PDF) #2 - how to conduct competitive intelligence Carrying out competitive intelligence is a dirty job. And dangerous. Here are some simple guidelines and rules. (Download PDF) #3 - how to build highly effective surveys Most surveys you get are poorly designed. Described here are processes and rules to ensure superior survey design and response rates. (Download PDF) 
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