Intelligence Vault - Marketing How-to

#1 - how to build a referral networking strategy
For any business, networking is vital. Here are the elements of a good referral networking strategy.
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#2 - how to segment customers behaviourally
Demographic segmentation is the old world. Segmentation focused on underlying behaviour patterns will get you a lot closer to the panacea of marketing - right person, right message, right time - than demographic segmentation ever will.
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#3 - how to conduct a brand audit
Feel like your business is a bit off these days? A brand audit might be in order. Described is a how-to guide.
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#4 - how to build a powerful website
A website is not about wire frames and landing pages. It is about ideas and communication of strategy and brand promises. Learn how to design and build a fantastic website.
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#5 - how to elevate your brand
A discussion of what elevated brands have in common and how you can go about elevating yours.
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#6 - thought leadership 
If you are running a small business, and you are in a market where you are competing with larger/well established brands, thought leadership can be a real weapon for you.
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