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| February 17, 2008 |
Green Marketing - A Primer
It seems like every day another familiar brand claims to have gone green - the ranks of self-proclaimed green champions even include an oil company and a giant retailer. Just what is green marketing, and to what extent are companies integrating its principles into their communications, and green thinking into their operations? Torque's green marketing primer provides high level clarity, examples and considerations for executives seeking to better understand this space. Click Here to download a PDF copy of this report. 
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