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November 6, 2008 |
Innovation and Trend Hunting: Torque Sponsors AdLounge Event
Torque Customer Strategy is proud to show its commitment to the marketing industry and the pursuit of innovation as a gold sponsor of AdLounge's Innovation and Trend Hunting Event. Ad Lounge is one of the city’s hottest networking groups for ad, marketing,and design professionals. The event features internationally acclaimed innovation and trend expert, Jeremy Gutsche, founder of TrendHunter.com.
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October 31, 2008 |
To grow your company, narrow your market
In a 2007 Harvard Business Review study, “Customer Segmentation” ranked near the top for most used management tool, and at the top as the tool that brought the highest satisfaction. The stats are in: Customer segmentation works. As part of a recent Women's Post article, Torque Consultant Paul Leishman weighs in on the importance of segmentation in these turbulent economic (and political) times.
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October 30, 2008 |
Report on Business: Priests' call for tech help answered
Jim Webb, 64, and a Jesuit priest since 1973, is turning to outsourcing to create a new network to connect with brothers around the world. "I've gone from nothing to Facebook," says Father Webb. Mark Binns weighs in on the most effective way to outsource as part of The Globe and Mail's Mission Critical series. Follow the link below to read the whole story.
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October 30, 2008 |
'Monkey See, Monkey Do,' as teens adopt their parents' approach to money matters
A recent study conducted by Torque Customer Strategy shows that gaps in financial education persist even during harsh financial times; Credit Education Week aims to bring awareness and tools to the forefront. Click to read the full release and select findings.
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October 29, 2008 |
Report on Business - Panelist Mark Binns on effective outsourcing
To outsource or not to outsource, that is the question. Torque Partner Mark Binns gives straightforward guidelines for determining and filling your outsource needs in this podcast from Report on Business' Mission Critical series.
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October 1, 2008 |
Report on Business - How to Cultivate Leads and Connect with Customers
Technology can help level the playing field with much larger companies, and enable firms to connect with customers, suppliers and partners instantly and with minimal costs. But without the right people and proper processes in place, it can be an expensive and frustrating time-waster. Mission Critical panelist Mark Binns will be answering questions on Wednesday, October 15 at 1 pm (ET). Find out more about how your organization can leverage technology to get closer to its customers. Follow the link below for more details and to submit your questions.
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August 27, 2008 |
Mark Binns on Panel at CMA's Generation Y Conference
Mark Binns, Partner at Torque, will be joining expert panelists from Microsoft, Unilever and Queen's School of Business to discuss the challenges they face connecting with Gen Y and keeping them on top of their game. The conference occurs September 23rd, 2008, and focuses on how the next wave of Generation Y marketers are going to change the landscape of the industry. Find out what differentiates and motivates them as employees – and how to get the best ROI from Gen Y. Follow the link for more information.
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August 27, 2008 |
Torque Conducting Customer Experience Study
Torque is doing a study to better understand the customer experience and is looking for input from consumers like you. Individuals who fill in the 5-10 minute survey will be eligible to win $100.00 cash. Survey participants are required to be Canadian residents at least 18 years of age. Click the link below to participate, and thank you for your input.
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August 25, 2008 |
Mark Binns Co-Hosts Webinar on Customer Experience
Perception, interaction, recollection. These three words describe the key components to effectively designing and executing experiences that generate positive emotional connections with customers. Join Torque Customer Strategy and GMI as they present best practices for international customer experience mapping, as well as the research methodologies that support them. Follow the link to sign up for this complimentary webinar.
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August 15, 2008 |
Tasha Mazza-Kelton Gives Insight On Effective Marketing for Unlimited Magazine
Defying the myth that great, effective marketing is all about the creative, Torque partner Tasha Mazza-Kelton gives advice on marketing fundamentals that keep customers at the centre of organizational efforts. Click the link below to read more
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