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| October 26, 2009 |
The recession is over. Now what?
If you are preparing to roar out of the post-recession gate, consider whether to simply move ahead or put the pedal to the metal, advises Mark Healy |
| September 24, 2009 |
Satov Consultants Inc. Acquires Torque Customer StrategyBy joining forces, clients receive a broad offering of strategy, operations and go-to-market advice, founded on deep consumer insight |
| August 12, 2009 |
GLOBE BUSINESS INCUBATOR: GO-TO-MARKET STRATEGY FUNDAMENTALS
In this Report on Business video, Mark Healy breaks down the five tenets of go-to-market strategy, and gives practical examples of their implementation: MCCCV – markets, customers, competitors, channels and value proposition/brand. |
| August 10, 2009 |
REPORT ON BUSINESS: TACKLING SALES WITH TRAINING CAMP ZEAL
In his latest Report on Business column, Mark Healy compares the lessons he's learned about selling professional services to some common themes emerging from the start of this year's NFL season.
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| March 23, 2009 |
Globe & Mail: What's your post-recession marketing plan?
The economic downturn has many small business marketers stampeding the exits, slashing budgets, and cutting prices. Mark Healy, Partner at Torque, suggests that this full-on retreat is occurring too late, and marketers should avoid the same mistake in reverse by beginning to plan now for the end of the recession. Follow the link below to read more about the who, the when, and the how of post-recession marketing.
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| February 2, 2009 |
GlobeLink: The Client is Always Right, Except When they are Wrong
In this edition of "Everyone's a Guru", GlobeLink's Media Central interviews Mark Healy, Partner at Torque, about his take on the impact of the changing economy, the state of the marketing industry in Canada, and the future outlook for junior talent. Follow the link below to read the complete interview transcript.
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| December 12, 2008 |
PROFIT Growth Planner: Develop Your Customer Referral Strategy
Positive endorsements from existing customers are one of the most cost-effective marketing tools available to companies of all kinds. Make sure your clients are spreading the good word. Partner Tasha Kelton offers advice on building a referral strategy that actually leads to great new business and enhanced client relationships.
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| November 28, 2008 |
Torque Contributes Customer Experience Findings to CMA Marketing Facts 2009 Edition
As part of its continuing dedication to helping Canadian companies understand and improve the customer experience, Torque contributed findings from a 2008 study focusing on the financial services industry.The results are published in the 2009 edition of the Canadian Marketing Association's Factbook which can be purchased from them by following the link below. To see only the Torque findings, please visit our publications section, or click here.
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| November 26, 2008 |
Report on Business: The Building Blocks of Success
In the latest addition to the Globe and Mail's Mission Critical series, Partner Mark Binns gives his advice on what not to do in the world of Web 2.0. |
| November 20, 2008 |
Mark Binns featured in Intouch Magazine
Mark Binns, MBA '04 lives the Ivey Expectations. Read his profile in Intouch's Fall 2008 issue. Click the link below to view the article.
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