The Future of CE: Post Purchase Experience Creation
Where is the future of CE going? Mark Binns, Partner at Torque, believes that the biggest future opportunity for CE value creation will come from creating new experiences, not just managing existing ones. Not only that, but the focus of new experiences should be before and after the purchase, not just during it. Read the full post to find out more of what Mark has to say.
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The Obamaxperience model– How to manufacture your own bailout
I don’t remember a single word of the first Obama speech I watched, or even recall the topic, but I remember feeling excited. I may have been consuming the product, but I was buying the experience! You too can use the Obamaxperience model to improve your company instead of asking the government for a public money handout. You too can create emotional connections with clients so they will proactively promote you via word of mouth. How? Partner Mark Binns takes on this question and more in his latest marketing forum post.READ FULL POSTING / ADD COMMENTS
How Zappos Differentiated Using Customer Experience
This isn’t a story of a rebrand, nor a marketing campaign. Just a story of how a corporation lives by what they preach – something that every business should use as a model to live up to. Trina Boos, Director of Business Development shares her thoughts.READ FULL POSTING / ADD COMMENTS
Why did Nortel go Bankrupt? Hint: Customer Experience
Why did Nortel go bankrupt? Technically, a lack of liquidity to pay a $107M interest payment due on Thursday pushed them over the edge. But, how did it get to this point? The answer is simple: customer experience. Torque partner Mark Binns takes a look at how customer experience issues can hide behind financial excuses.READ FULL POSTING / ADD COMMENTS
Coke & Moet - Beverages for the Cool
Great marketers find a way to weave their brand into a story that reinforces their market position. There are two operative components to this sentence: “weave their brand into a story” and “reinforce their market position”. Torque Consultant Paul Leishman examines how Coke and Moet build customer experiences that do each.
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2008's Top Marketing Moves
As 2008 draws to a close, the Torque crew gathered together thoughts on our favourite marketing moves of 2008. What resonated with target customers? What greatly improved the customer experience? Some of the team weighs in with their picks. Click the link to see our picks and submit your own.READ FULL POSTING / ADD COMMENTS
Who's at Fault for all the Flab?
According to a 2004 Canadian Community Health survey, 23% of Canadian adults are obese. To make matters worse, researchers believe that this number has increased since then.Torque Consultant Briana Southward examines the issue and suggests that the blame is beginning to shift from the consumer to the corporations that creatively market their unhealthy products. Read her view by following the link below and chime in with your own thoughts.
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Building a Strategy: Do Politicians Have it Figured Out Yet?
An election represents one of the most difficult tests of strategy. Barack Obama and John McCain have been speaking to the country (and ours) for months now, but are they saying what they need to? In this busy election season, Lead Consultant Terence Smith evaluates just how well the candidates have laid out their "strategies"... And it's possible that neither camp's approach would hold up around a boardroom table.READ FULL POSTING / ADD COMMENTS
Design for the Digital Age... Are you ready?
Going viral? Actively Twittering? Prepared with .mobi? If the digital age is sneaking up on you, you're not alone. Trina Boos, Director of Business Development at Torque recently attended the Design for the Digital Age Conference. Read about the 8 key takeaways she got from the experience and ask yourself whether your marketing strategy is ready for the world of digital.
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90210 Marketing – Everything old is new again!
90210, My Little Pony, Cabbage Patch Kids, and Care Bears – What do these brands have in common? Well, they have been revitalized within the last 48 months to massive financial success. The real question though is ‘How?’, or maybe ‘Why?’. Do Hasbro and the CW Television Network really think kids now are the same as they were in the ‘80s? Mark Binns, Partner at Torque, doesn’t think so. Read the full post here and join the discussion.
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