TiVo - Is it Changing our TV Experience?

TiVo has arrived in Canada, but is it really changing our TV experience? Stephan Serwe, Vice President at Torque, thinks TiVo's insight-driven approach to entering the Canadian market has landed the company in an attractive niche that will allow it to thrive in the years to come. What do you think? Read Stephan's full post here and join the discussion.

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Koodo Mobile - The Right Marketing Strategy?

Is Koodo Mobile actually carving a new niche in low cost cell phone service, or just blowing their brains out on advertising without a lasting impact? Will Koodo just be the next Amp'd mobile failure, or is their marketing strategy going to work? Mark Binns, Partner at Torque, thinks maybe TELUS got it right this time. What do you think? Read Mark's full post here and join the discussion.

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Red&White Ball - Experience-focused Sponsorship

The Red&White Ball, thrown in support of Rethink Breast Cancer, encourages a customer-centric mindset among its corporate sponsors. The result is a festival of experiential marketing where brands interact with guests in fun and memorable ways. Marissa Morettin, Business Development Manager at Torque, thinks experience-focused sponsorship not only adds to the fun of the event, but also earns participating organizations a greater return on their marketing dollars. What do you think? Read Marissa's full posting and join the discussion here.

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Diamond Shreddies

Shreddies made a splash recently by twisting a boring cereal brand into a hyped-up advertising campaign. Briana Southward, Senior Associate at Torque, thinks it was a brilliant maneuver, but others see it as yet another attempt to trick the gullible consumer. What do you think? Join the discussion here.

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E*TRADE - Trading Baby

Can customer centric marketing defeat the much hyped credit and liquidity crisis? Sounds crazy doesn't it? Were the E*TRADE baby ads, which debuted at the Super Bowl, just a waste of money for a dying company, or will they ultimately be considered the savior of an almost Bear Stearns like collapse? Mark Binns, Partner at Torque, thinks customer centric marketing may have saved the day. What do you think? Join the discussion here.

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NBA - Where Amazing Happens

According to Luca Lorenzoni, Consultant at Torque, the NBA's recent 'Where Amazing Happens' campaign connects with customers, or in this case fans, by reminding them of the real reasons they love the sport. What do you think? Read Luca's full post here and join the discussion.

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Diesel - Global Warming Ready

Diesel's Spring/Summer 2007 collection was featured in an edgy campaign with the tagline "Global Warming Ready". Was it trivializing a serious issue, or did it bring much-needed attention to the cause? See what Julie Cassidy, Senior Associate at Torque, has to say and join the discussion.

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