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"1) This profession is about TRUST and PROBLEM SOLVING. 2) Think from the client’s perspective. 3) Never surprise the client: consulting is a journey, the consultant is the tour guide. 4) No lazy thinking. 5) It’s always about the fundamentals. 6) Ask “Why?” and “So What?” until the answer is clear, then ask again. 7) No buzzwords, use simple language, and tell a compelling story. These are the seven laws of consulting." - Mark Healy
Mark Healy brings twelve years of consulting and leadership experience to Torque. Mark has worked with global companies and privately held SMBs in verticals ranging from telecom and media to retail and healthcare. His most recent experience lies in telecom customer experience improvement, media brand repositioning, and technology go-to-market strategy, including price optimization via conjoint analysis. This past year, Mark was excited to finally make use of mania with NFL football on a consulting assignment when he helped a sports network plot its next moves. His client work takes him all over the world, with recent assignments in the U.S., Mexico and Brazil – and all over Canada, having spent time lately on the East Coast. Clients benefit from Mark’s attention to detail, and occasionally raise their eyebrows at his aggressive sense of personal style.
Mark focuses his own practice in two areas: 1) helping organizations size and segment their market appropriately, refine their value proposition, and form fast/effective go-to-market strategies, and 2) helping enterprise organizations understand and market/sell to SMBs. In 2009, Mark helped a leading Canadian wireless provider re-orient its consumer marketing strategy, including advising on fundamental changes to segmentation, merchandising and pricing structure. Implementation is underway and a new target market is starting to adopt. In 2008, Mark led the SMB business strategy development for the Canadian division of one of the world’s largest technology firms. The result was a comprehensive review and market sizing of the SMB space, and a directed sales & marketing plan. Mark is The Globe and Mail’s SMB strategic marketing expert, writing a monthly column and sitting as an Incubator panelist for reportonbusiness.com. He is a frequent speaker and media contributor – he likes to talk with his hands, a lot, and has never met a sports analogy he didn’t like.
In addition to leading client assignments, Mark is Torque’s chief talent scout. His strength in developing rapport and building lasting relationships with employees, clients and the broader business community is simply a reflection of his integrity, trademark intensity, and his dry sense of humour. Mark lives by mantras like “no lazy thinking” and “focus on the fundamentals”, which is clearly the reason he has been recognized for numerous awards including the prestigious Graduate Business Foundation’s International Leadership Award. Most recently, Mark was nominated for Canada’s Top 40 Under 40™ award. He is the incoming Chair of the Ivey Alumni Association Board of Directors.
Mark is an Ivey Scholar graduate of the Ivey MBA program and a graduate of the Chemical Engineering Program at Queen’s. He has worked in all five regions in Canada, as well as in Germany. Mark is known by his colleagues for his penchant for loud socks and his questionable obsession with the Minnesota Vikings. More of a hacker than a golfer, Mark lives with his wife Charlotte and their bulldog McDuff in Toronto.